Learn How to Mitigate Market Risk When Launching Disruptive Tech
Disruptive products are inherently different. You can’t follow the same old launch recipe or sales processes and expect to get the standard results. Our new eBook, “Sales Playbook for (Disruptive) Product Launch” gets to the root of this issue and presents practical solutions for minimizing startup risk in disruptive markets, while providing a framework for a successful launch.
In our new eBook on product launch strategy, you’ll learn:
- The common pitfalls faced during disruptive product launches
- Why premature scaling and mismatched market expectations can lead to an “Innovation Death Spiral”
- Why conventional sales frameworks are inadequate
- How to successfully launch disruptive products using the Agile Market Entry (AME) framework
- The power of a discovery-based sales process
- How to avoid being part of the high start-up failure rate
Disruptive products require a different approach. Don’t join the statistical failure rate for these startups. Check out our eBook to learn the secrets of successful product launches in the disruptive market.
